Digital marketing has become an essential aspect of ant successful business, and for those looking to start a career in marketing, it’s a must-know skill. This comprehensive beginner digital marketing course covers all the essentials, from the principles of digital marketing to website designing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, digital marketing budgeting, data analysis and tracking, and Google AdSense & affiliate marketing.

Here’s what you’ll learn in this course:

1. Starting with the Basics: You’ll begin by learning the basic ideas of digital marketing. It’s different from old-school marketing and helps businesses grow online. You’ll also find out why setting clear goals and knowing who you’re trying to reach is so important for making good online ads.
2. Building Websites: You’ll learn how to make websites using WordPress and Shopify. These are two popular tools for creating sites. You’ll find out how to start from scratch and make your site show up on Google.
3. Getting Found on Google (SEO): This is a big deal. You’ll dive into something called SEO. It’s all about making your site show up higher on Google’s pages. You’ll figure out how to pick the right words people search for, tweak your site to show up better, and use some technical tricks to get noticed.
4. Ads on Google: Ever see those ads when you search on Google? That’s called SEM. You’ll get into all kinds of Google Ads like search ads, display ads, shopping ads, and videos. You’ll learn how to make these ads and see if they’re working.
5. Social Media Magic: Social media is where people hang out online. You’ll find out about different platforms like TikTok, Instagram, Snapchat, Facebook, and Twitter. You’ll learn how to make cool stuff for people to see and see how well your social media plan is going.
6. Email Marketing Power: Email might seem old, but it’s still a big deal for marketing. You’ll learn how to send lots of emails and even make them go out by themselves. You’ll see how to make emails that people actually read and find out if your emails are doing well.
7. Creating Great Content: Good content makes people interested in what you’re doing. You’ll learn how to make awesome blogs, videos, and images that people will love. You’ll also see how to tell people about your content.
8. Handling Money for Marketing: You need a budget for marketing, even online. You’ll learn how to make a budget and decide where to spend your money. You’ll also figure out if your spending is making you money back.
9. Understanding Data: Numbers tell you how well your marketing is working. You’ll get to know tools like Google Analytics that show you what’s happening on your site. You’ll also learn how to see if people are liking your stuff.
10. Making Money Online: Lastly, you’ll learn about Google AdSense and affiliate marketing. These are ways to make money from your site by showing ads or promoting other people’s stuff.