The Beginner Digital Marketing Course at AB Digital Hub is built for anyone who wants to learn digital marketing the practical way. This is a live, hands-on course where you’ll work on real platforms, real examples, and real strategies, not just theory.
Across 9 lessons, you’ll cover the key areas of digital marketing: building websites, SEO, Google Ads, social media campaigns, email marketing, and even how to use AI in marketing.
This course is for students, small business owners, traditional marketers, and aspiring freelancers who want skills they can apply immediately.
By the end, you’ll know how to plan, run, and optimize campaigns confidently, with a clear understanding of what works and why.
• Discover the basics of marketing and how digital changed the game
• Understand conversion funnels — old vs new approaches
• Build your first audience persona and learn key digital terms
• Explore different types of websites and their purpose
• Static vs dynamic sites — which one works for you?
• Hands-on intro to WordPress & Shopify setup
• Learn how search engines really work
• On-page & Off-page SEO made simple
• Boost visibility with Google My Business & smart link strategies
• Understand SEO for Google vs AI-driven search platforms
• Unlock the different types of Google Ads
• Run Search, Display & YouTube campaigns like a pro
• Deep dive into Performance Max & Shopping Ads
• Learn targeting and strategy for real results
• Breakdown of today’s top social platforms
• Step-by-step Meta Ads setup & placements
• Go deep into Snapchat & TikTok Ads — where the audience really is
• Different campaign types that actually convert
• Get started with SMS & WhatsApp marketing
• Basics of automation to save time and boost impact
• How to plan and allocate ad budgets that deliver ROI
• Splitting budgets across platforms
• Budget mistakes to avoid
• Types of content that grab attention
• Styling, trends & storytelling that connect with audiences
• The role of AI in today’s marketing landscape
• Explore AI search engines and their impact
• What AI can’t replace — and why the human touch matters
Digital Marketing Strategist & Trainer
Abbas Bapu is a digital marketing strategist and trainer with over 10 years of experience. He has worked with more than 100 businesses in Kuwait, helping them grow online through agencies, freelancing, and direct consulting. His work spans across different industries including hospitality, education, health & wellness, media, technology, finance, and economics. This wide experience gives him a complete view of how digital marketing works in the real world. Abbas’s teaching is practical and simple. Instead of focusing on theory, he shows students how to use strategies that actually work. His classes are live and interactive, with real campaigns and Q&A, not pre-recorded videos. At AB Digital Hub, his goal is clear- to help beginners become confident digital marketers who can apply skills immediately and see results.
Perfect for students, business owners, and career-switchers with no prior marketing experience.
3 months comprehensive program.
Starting Soon
9 practical, hands-on lessons.
Live online video call classes.
Clear, simple explanations of every topic.
See how strategies work in practice.
Apply skills directly on live campaigns.
Get answers to your doubts instantly.
Check progress with short exercises.
Practical knowledge you use right away.
"I can’t thank Abbas enough for this course. The knowledge he shared across SEO, social media, and paid ads was exceptional. Every session was clear, practical, and easy to follow. It was a real pleasure to attend, and I’d recommend it to anyone serious about learning digital marketing."
Marketing Manager
"Such an amazing course! It covered all the topics in a simple, clear way and was very helpful. It really motivated me to start working in digital marketing."
Marketing Executive
"Best course for beginners. It gives a clear overview of digital marketing and the basics of each social media platform - their pros, cons, and how to use them."
GUST Student
"I joined Abbas’s very first batch of the Beginner Digital Marketing Course, and it was such a valuable experience. Even though I couldn’t complete the entire course, I learned so much in the sessions I attended. Abbas explains concepts in a very clear and practical way, which makes it easy to understand and apply."
Brand Manager
Still have questions? Reach out to us directly via phone or email for personalized assistance.
Most beginners need 2–3 months to get a strong grasp of digital marketing basics. At AB Digital Hub, our course is structured to give you practical knowledge in weeks, not years, because we focus on live training and real campaigns instead of endless theory.
Not at all. You don’t need coding or IT knowledge to start. At AB Digital Hub, we guide you step by step - from building websites on WordPress & Shopify to running ads and optimizing SEO. Everything is taught in simple, beginner-friendly language.
This is where we’re different. Unlike other institutes in Kuwait that rely on pre-recorded videos or theory-heavy lessons, AB Digital Hub is a 100% live, practical course. You’ll work on real campaigns, actual platforms, and interactive Q&As so you build confidence through practice.
Yes. Digital marketing is in high demand across Kuwait and the GCC. Many of our students use the skills to land jobs, freelance with clients worldwide, or even grow their own businesses. With AB Digital Hub’s practical training, you’ll have a portfolio of skills you can apply immediately.
You’ll gain hands-on exposure to Google Ads, Meta Ads, Snapchat Ads, TikTok Ads, WordPress, Shopify, Google Search Console, SEO tools, Email & WhatsApp automation platforms, and more. At AB Digital Hub, we don’t just mention tools — we teach you how to use them in real campaigns.
We believe in learning by doing. With live classes (not recordings), direct access to an instructor with 10+ years of experience, and modules designed around real-world marketing challenges, AB Digital Hub ensures you see an immediate difference in your approach to digital marketing.
