Advanced Course – AB Digital Hub

The Advanced Digital Marketing Course at AB Digital Hub is designed for those who already know the basics and are ready to take their skills to the next level. This is a 100% live, online course built for marketers, business owners, and freelancers in Kuwait and across the GCC who want to manage campaigns with confidence and achieve measurable results.

Over the lessons, you’ll dive deeper into advanced SEO, paid ads strategy, conversion optimization, data analytics, and AI marketing tools. You’ll learn how to run bigger campaigns, work with higher budgets, and apply strategies used by top professionals in the region.

By the end of this course, you won’t just improve your knowledge — you’ll have the ability to plan, execute, and scale advanced digital campaigns that deliver real business growth.

Course Curriculum

Lesson 1: Advanced Marketing Strategy

Learn how to design full-funnel strategies that connect SEO, paid ads, content, and social media for measurable growth.

Lesson 2: Website Optimization & CRO

Go beyond design basics — discover how to improve landing pages, user journeys, and conversions using real data.

Lesson 3: Advanced SEO & AI Search

Master technical SEO, schema, backlinks, and how to optimize for both Google and AI-powered search platforms.

Lesson 4: Paid Ads Mastery (Google & Meta)

Set up and manage high-budget ad campaigns, explore advanced targeting, bidding strategies, and remarketing.

Lesson 5: Social Media Strategy & Analytics

Learn to build data-driven social campaigns on Meta, TikTok, and Snapchat — using advanced reporting and insights.

Lesson 6: E-Commerce Marketing & Shopify Growth

Run advanced e-commerce campaigns, optimize product listings, and scale sales with Shopify tools and integrations.

Lesson 7: Email & Automation Systems

Design advanced automation flows, segmentation, and drip campaigns that nurture leads into loyal customers.

Lesson 8: Data Analytics & Dashboards

Use Google Analytics, Tag Manager, and BI tools to track performance and build dashboards that guide decisions.

Lesson 9: Content & Brand Building

Go deeper into content strategy — building authority, trust, and visibility through high-quality content and storytelling.

Lesson 10: AI for Digital Marketers

Learn how to use AI tools for content, ads, and analytics — while understanding what AI can and can’t replace

Lesson 11: Capstone Project & Live Campaign

Work on a real campaign, apply everything you’ve learned, and get direct feedback to build your professional portfolio.

Meet Your Instructor

Abbas Bapu

Digital Marketing Strategist & Trainer

Abbas Bapu is a digital marketing strategist and trainer with over 10 years of experience. He has worked with more than 100 businesses in Kuwait, helping them grow online through agencies, freelancing, and direct consulting. His work spans across different industries including hospitality, education, health & wellness, media, technology, finance, and economics. This wide experience gives him a complete view of how digital marketing works in the real world. Abbas’s teaching is practical and simple. Instead of focusing on theory, he shows students how to use strategies that actually work. His classes are live and interactive, with real campaigns and Q&A, not pre-recorded videos. At AB Digital Hub, his goal is clear- to help beginners become confident digital marketers who can apply skills immediately and see results.

Advanced Course

For marketers, business owners, and freelancers ready to go pro.